Imiivo
(pronounced ih-MEE-voh)
Who We Are
Imiivo Photo Studios (infinite memories in, infinite visuals out) is a full-service boutique studio specializing in the strategic craft of portraiture and personal branding. Our mission is to help you honor your worth and command your presence through the power of a professional portrait.
We facilitate transformative, confidence-boosting experiences that capture the depth of your journey and elevate your professional image. We are dedicated to ensuring our clients feel empowered, celebrated, and confident in the mark they are leaving on the world—both in business and in life.
It’s more than just an image. It is about the legacy you are building today.
Photography Studio in Maryland
Unleash Your Visual Authority
Based in Howard County and serving the Washington, D.C.,, Silver Spring, Bethesda, and Baltimore Metro areas.
Shané K. Gooding,
Mother, Creative Director, Photographer, Brand Strategist, and Visual Identity Lead
Shané K. Gooding, Imiivo Photo Studios specializes in the strategic craft of visual identity. Shané is an award-winning professional Portrait Photographer, Brand Image expert, and proud mother of a young one who pretends to be Sonic... as of this week.
She specializes in creating modern, confidence-building portrait experiences for the modern individual. For professionals embarking on their second or fifth career change into entrepreneurship, she helps them develop a brand personality, honor their stories, and amplify their presence.
With over 20 years creating with a camera, she has been an exhibiting artist and a former university educator. Her early career in the film and television industry included Co-Producing a documentary that aired on PBS. She has written, produced, directed, shot, edited, and exhibited numerous media projects. Her formal education and training include NYU for Film & TV, Howard University for a Master’s in Mass Communications and Media Studies, and an MFA from SAIC in Photography.
This background allows her to deeply understand what is appealing and resonating with audiences regarding aesthetics and messaging. She works with many women entrepreneurs to ensure their brand persona aligns with their offer.
When working with her, she will learn about you, listen to you, guide you, even dance with you, and be your most dedicated advocate during every step of the process.
As a self-described empath, laid-back perfectionist, and introvert on most days, she is on a mission to help people feel empowered, feel visible, transform their confidence, and celebrate their journey. She encourages you to take up space, honor your worth, and unleash your visual authority through the power of a portrait.
Meet Your Creative Director,
Shané
(pronounced shuh-nay)
My mission is fueled by the urgency of honoring who you are now. Having experienced the loss of a mother who was always behind the camera but rarely in front of it, I understand that portraits are more than digital files—they are history, memory, and a visible legacy for generations to come.
In a society where visibility was once a symbol of dignity and progress, I view every portrait as an act of empowerment. We take a human-centric approach to photography, meticulously learning about the person in front of our lens to best reflect their truest story.
My mother was always the one behind the camera but rarely in front.
AND FOR ANYONE WHO HAS EXPERIENCED THE LOSS OF A LOVED ONE KNOWS THE SIGNIFICANCE OF EACH MOMENT WE HAVE AND PRICELESSNESS OF EACH MEMORY WE CREATE.
Why Visual Legacy Matters
Dignity, Pride, and the Power of Visibility.
At the turn of the 20th century, it was a big deal to have your portrait taken, no matter who you were. For my ancestors and other marginalized groups, this was an even bigger deal because having your portrait taken and displayed in your home symbolized dignity, pride and progress of people who were once regarded as less than. It symbolized visibility in a society that at deliberate times regarded marginalized groups invisible. My family doesn’t have many images of ancestors before the mid 20th century. And I believe that visible legacy is important for generations behind us to see and interact with.
Portraits are more than just images or digital files on a computer. They are history, memory, transformation, moments, celebration and a journey recorded for generations to come.
To help you honor your worth and unleash your visual authority through the power of a portrait. We aim to make our clients feel empowered, celebrated, and confident in the mark they are leaving on the world—both in business and in life.
Our Mission
Why It's Important
*Nerd warning
