(pronounced ih-MEE-voh) 
stands for 
infinite memories in, infinite visuals out

Who We Are

Imiivo Photo Studios ( which stands for infinite memories in, infinite visuals out) is a full-service, high-end portrait photography studio for leaders, creatives and also the introverted and empaths that wear too many hats. We help you Affirm, Reconnect & Transform through the power of a portrait. We are known for our Power Portraits, Custom Branding and The Portrait Conversation. Helping you in business and in life. 

It’s more than just an image. 

We are a Black Woman-Owned business.

Washington DC photographer

A Maryland, 

and beyond.

We help you Affirm, Reconnect & Transform through the


"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"


tripled his revenue

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. 

Why Pick Us...

It’s not just about crafting a stunning photograph;

 it’s about the person in front of our lens and amplifying your unique story. 

What happens when an empath, former film and television industry worker bee, former professor and professional award-winning portrait photographer with over 20 years photography, video and media experience turns into an entrepreneur and opens up a photo studio? 

You get someone that cares about the person as much as the portrait. You have a portrait studio focused on the human story to create a memorable portrait experience that results in fine art photography.

Our rich experience in media and storytelling makes our holistic approach to portrait photography and our approach to you unique. 

When you choose Imiivo Photo Studios, we work closely with you to make sure you are welcomed, comfortable and courageous enough to show up in front of the camera. 

I am a self described... 

Empath, introvert on most days, laidback perfectionist…in recovery, with a sweet tooth and a serious weakness for homemade baked goods and gummy bears (don’t judge me) who will learn about you, guide you, even dance with you and be your biggest cheerleader during every step of the process. 


At the turn of the 20th century, it was a big deal to have your portrait taken, no matter who you were. For my ancestors and other marginalized groups, this was an even bigger deal because having your portrait taken and displayed in your home symbolized dignity, pride and progress of people who were once regarded as less than. It symbolized visibility in a society that at deliberate times regarded marginalized groups invisible. My family doesn’t have many images of ancestors before the mid 20th century. And I believe that visible legacy is important for generations behind us to see and interact with.

Portraits are more than just images or digital files on a computer. They are history, memory, transformation, moments, celebration and a journey recorded for generations to come. 

Our mission is to ignite inspiration, action and reconnection through portrait photography. We take a human-centric, minimalist portrait approach to our photography where the focus is learning about those in front of our lens to best amplify and reflect a part of their story. We aim to make people feel seen, celebrate their visibility and celebrate where they are right now on their journey. 

The Mission

Why It's Important

*Nerd warning

My mother was always the one behind the camera but rarely in front. 

It never occurred to me that my mother would ever not be around. She was my Superwoman. And I took for granted that my mother would always be present to witness the many milestones I had yet to reach. After she passed away, I found myself wishing I had more portraits of the woman who was always behind the camera. 

Hi, I’m Shané (pronounced shuh-nay).


The Why

There was a lot of her story, her journey, that had yet to be revealed. It left me more curious.

Everything I do is with thought of how it impacts or benefits my little one.

Now that I have a little talkative, forever-moving boy, more questions about her journey as a woman, a wife, a mother, a sister and budding entrepreneur arise. Was her journey, in the ways I don’t know, parallel to mine? For my little one, I think about generational heirlooms that are loaded with history and story. 

What fuels me to do what I do is the urgency of honoring who one is now and the story of their journey. For present day and future preservation, from individuals celebrating generations to businesses celebrating community, we believe in amplifying stories. 


Want a little more of my story? Keep scrolling.

More About the Photographer

Oh, and she’s a grown adult addicted to gummy bears. 

Shané K. Gooding is the owner of Imiivo Photo Studios and a proud mother of a young one who loves running fast when he’s not Spiderman. She is an award-winning photographer, former educator, with an early career in the media industry that included Co-Producing a documentary that aired on PBS. She has been creating with a camera for 20 plus years.

As a self-described detailed minimalist or recovering laid back perfectionist she considers the human experience to amplify stories, deepen connection and drive impact. She embraces a minimalist visual approach to amplify the stories and visibility of those in front of her lens.

Her formal education and training includes NYU for film, Howard U. for a Master’s in mass communications and media studies and an MFA from SAIC in photography.