Imiivo
(pronounced ih-MEE-voh)
Shané K. Gooding, MFA — Image Architect
It never occurred to me that she would not always be there. After her passing, I was left with a profound longing for more portraits of the woman who shaped my world. This loss taught me the priceless value of the memories we curate. Today, I help women do what my mother never got to: step in front of the camera and be seen fully.
My mother was always
behind the camera.
About Imiivo
Rarely in front of it.
Imiivo Photo Studios.
The studio
INVESTMENT
- MFA, Studio Art and Photography, School of the Art Institute of Chicago
- MA, Mass Communications, Howard University
- BFA, Film and Television, New York University
- Former Assistant Professor, Howard University
- Co-Producer, PBS Documentary, March on Washington 50th Anniversary
- 10x Bronze Award Winner, The Portrait Master's Awards
- Shortlisted: Lucie Foundation Emerging Artist Award
- Top 1%, CENTER Awards Editor's Choice
With an MFA and a director's eye.
Today, as a mother myself, I craft the legacy and generational heirlooms I will leave for my little one. For over 20 years I created media and exhibited in galleries, building a career rooted in the belief that images matter and that the right image at the right moment changes how the world receives you.
After my mother passed, I found myself wishing for more portraits of the woman who was always behind the camera. I began wondering about the parts of her journey I never got to know. Was her story, in the ways I could not see, parallel to mine? Those questions have never left me.
Now, watching my own little one grow, I think about the heirlooms I am building for him. Proof of who I was, what I built, and that his mother took up space in her own story.
In 2020 I brought that belief into Imiivo. With an MFA in Photography and years teaching film production at Howard University, plus work on productions for CBS, Miramax, and DreamWorks, I now bring that same cinematic eye to your personal brand, your milestones, and your family legacy.
My work is fueled by a professional urgency to help you honor your evolution, preserve your story, and close the gap between your success and how the world sees you.
My work is fueled by a professional urgency to help you honor your evolution.
Why I Do This
~ Shané K. Gooding, Image Architect
The principles behind the work.
Your visual presence should match who you have become.
Not who you were. Not who you think you should be. Who you are, right now.
What I Believe
Legacy is not just for the famous.
Every person deserves to be remembered. Your story matters. Your face matters. The record you leave behind matters.
Good photography is invisible direction.
You should not have to think about what to do with your hands. That is my job. You just show up as yourself.
Recognition
Savage Mill, Maryland
Between Silver Spring and Baltimore in the Washington, DC metro area. Serving Howard County, Washington DC, Silver Spring, Bethesda, Baltimore, and beyond.
Hours: Monday through Friday, 9:00 AM to 4:30 PM.
All studio sessions are by appointment only.
Where to Find Us
Studio Location:
Savage Mill, 8600 Foundry Street, Box 2013
Savage, MD 20763
hello@imiivo.com
The Complimentary Visibility Call is 15 minutes. One honest conversation about where you are and what your images should be doing for you. No pitch.
Ready to see if we are the right fit?
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