Phase I. Magnetic Messaging

In the first phase, we focus on optimizing your unique personal brand messaging instead of using bland industry lingo that makes you blend in. People remember stories, they relate to stories and they connect with stories. Optimizing your unique brand story will help you pull away from the crowd and stand out. It’s your job to guide people by being clear about what your brand is. And the best way to do that is through your messaging. Brands often fall short by having confusing messaging. If your message is confusing, it will cost you coins. 

And a confused buyer doesn’t buy. Your story is one of those key areas that you can continually optimize to create a direct positive connection with customers, which leads to increased engagement which leads to increased sales. Second, we also focus on getting your brand visuals, which is part of your messaging, in alignment across all your digital platforms to make sure they are powerfully communicating to your ideal clients. 

What We Cover...

Phase One

Phase II. Camera Confidence

In this second phase, we focus on boosting your camera confidence so that you embrace being the “face” of your brand instead of hiding behind logos and stock photos. Showing up on camera is critical for your personal brand at this moment in time because video is the new method of engagement and sales.

It’s not about popularity, or vanity metrics, it’s about connection, expertise and value. Not only does video utilize more of our senses it also persuades, informs and entertains. It is a more interactive form of media that engages more people to react, share and take action than other formats. We get you crystal clear on how to pitch, how to deliver captivating talking points without memorizing a script, and how to get people excited about your offer. 

We also focus on attracting your quality, dream clients that keep coming back by being able to authentically connect and engage in a way that feels natural.

Phase Two

Phase III. Digital Brand Review

In phase three, we focus on making sure your website and one primary social media platform are in alignment with messaging, imagery, distinction, cohesiveness and consistency. 

People are cross-checking your brand on all the platforms you have. So, it is critical that that messaging is consistent. On top of that, to avoid potential customers scrolling past your post or opening up a new tab, your brand visuals and your brand messaging need to be distinctive and punctuate your brand personality.

Across all your platforms, a visitor wants to be so clear about what you do, who you serve and what your brand personality is that they could close their eyes and recite your tagline or open up your FB page and know exactly what to expect from your brand. 

Instead of wasting time chasing social media trends to connect you will learn to leverage the best content tool for you to connect with more of your dream clients.

Phase Three