You know what they say about first impressions. But what if you don’t even get to that step? As a small business owner, in order to even make a first impression you must be visible. Brand visibility is critical for your small business to survive. Sound extreme? Let’s play this out. If you are a Dog Groomer with a great business and satisfied customers or eh hem, cute doggies but need more clients or cute doggies through the door, people need to know about your business. This may seem like common sense but the quality of your business is not enough to increase your revenue if people can’t find you, don’t know about you or haven’t heard about you.
As a small business owner, you have to optimize your brand visibility for people to find you, know about you and hear about you. Once a potential customer knows about you, they can learn more about you which will help them to like your brand and trust your brand.
Right now, more than likely you wear many hats in your business. What that sometimes means is that one area or another is unbalanced in your business. You are not alone. My hand is also raised here. You could be focusing your efforts on building the business and building a team but may not realize the critical importance of brand visibility.
Customers want the best in whatever they’re seeking in whatever price range they may be working with. If it’s children’s clothing, the customer seeks to get the best children’s clothing for their budget. If it’s eyebrow waxing, the customer seeks to get the best eyebrow waxer for their budget. You catch my drift. And honestly, when you’re the known authority for your industry, customer budgets become more…flexible.
You cannot afford to rely on word of mouth alone if those mouths are few and far between.
So, what are some of the ways to gain more brand visibility?
Check out our blog, “The Top 4 Ways to Gain More Brand Visibility for Your Small Business” here.
And as always, remember, you work way too hard to blend in!